Contact

Good Dog Training

When leads dropped significantly, Good Dog Training needed more than a quick fix. MagCo built a structured recovery plan — diagnosing what broke, restoring lead flow fast, and building a more resilient system so it doesn’t happen again

Client

Good Dog Training

Site

gooddogtraining.co.nz

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See the final design

Services Used

  • SEO
  • Website Redesign
  • Google Ads
  • Meta Ads
  • Email Activation
  • CRM Activation

Objectives & goals

Audit & Stabilise

Before anything is touched, we build a clear picture. Years of data tell us what good looked like — which means identifying the gaps is fast. We audit every channel, establish baseline metrics, and resolve critical issues before a single dollar more is spent.

Rebuild & Activate

SEO is a longer game, so paid channels carry the lead load while organic rebuilds underneath. We launch refreshed Google and Meta campaigns, activate CRM automation, build a social content calendar, and begin publishing SEO content targeting high-intent dog training searches across Auckland and NZ.

Optimise & Grow

Once the engine is running, the focus shifts to compounding gains. We refine targeting based on lead quality, not just volume, deepen CRM reporting from lead source to close, and turn the recovery into sustained growth — with systems resilient enough to withstand any single channel dip.

The website project

Final Design

  • Fast load times
  • Focused on bringing in sales
  • Effective Conversion Tracking
  • filled with information to help guide customers

A Sharp Drop in Leads Needs More Than a Patch

The primary driver was SEO deterioration — rankings, traffic and trust had quietly eroded. While addressing the root cause, paid advertising and CRM activation restored lead volume quickly so Good Dog Training wasn’t left waiting.

01

Weekly Written Update

A short summary from your Project Manager every Friday — what was done, what’s coming, and any flags that need attention.

02

Monthly Performance Report

A full report across all active channels — data, insights, and clear recommendations for what comes next.

03

As Needed Urgent Flags

Any urgent issues — site down, campaign overspend — flagged within 4 business hours. No waiting until Friday.

04

Dedicated Project Manager

One point of contact who coordinates across the full MagCo team and keeps everything on track from start to finish.

FAQs

The questions that come up in almost every first conversation.

Why was SEO identified as the primary cause of the lead decline?

After auditing all channels — Google Ads, Meta, CRM, social and email — the clearest deterioration was in organic search. Rankings had dropped, traffic sources had shifted, and technical issues had quietly compounded. Historical data made the before-and-after comparison clear and gave us a strong baseline to rebuild from.

How quickly will leads recover?

Paid channels are restructured early in the plan so lead volume begins stabilising fast. SEO takes longer to show meaningful movement, which is why both run in parallel — paid channels hold the volume while organic authority rebuilds. The goal is to return to historical lead highs by the end of the programme.

What does Good Dog Training need to do during this plan?

Very little day-to-day. MagCo handles execution and reports proactively. Good Dog Training’s key involvement is at the initial onboarding, reviewing findings after the audit phase, and joining monthly check-ins to stay across performance and direction.

What happens once the recovery is complete?

The recovery plan closes with a full review — leads recovered vs benchmark, a channel-by-channel breakdown, and documentation of everything working. From there, MagCo presents options for the next phase: scaling what’s working, exploring new audiences, or expanding into new areas. The scope evolves based on what the business needs next, and everything built is fully client-owned.

How does CRM help recover leads faster?

Automated follow-up runs within 5 minutes of every new enquiry. CRM workflows cover post-enquiry nurture, no-show follow-up, and re-engagement for cold leads. Over time, reporting tracks lead source all the way to close — so we know which channels produce the best clients, not just the most enquiries.

Why is conversion tracking important for Ora Ice Baths?

Conversion tracking is crucial because it allows Ora Ice Baths to measure the effectiveness of their website and marketing efforts. By understanding what drives conversions, they can make data-driven decisions to optimize their strategy and increase their return on investment.