About MagCo

Everything your marketing needs, under one team.

Instead of juggling separate agencies, you get a group of specialists handling both the strategy and the delivery, so the two never drift apart.

We work with businesses across New Zealand and Australia, from all kinds of industries. What they have in common is that they’re ready to grow.

AIOS

Operating Systems that give you hours back, not
more to manage

Two offices

Strategy, media and engineering under one roof, nothing lost in handoffs

NZ & AU

Established businesses, both sides

The founders.

Two brothers, one operating model — built out of what they ran before MagCo.

Mark Kevin Magcaling is a New Zealand–based founder, strategic advisor, and marketing & AI systems architect with over a decade of experience building, restructuring, and scaling businesses across multiple industries. Known for designing outcome-driven growth systems, Mark works at the intersection of marketing strategy, automation, data, and operations to help founders and leadership teams achieve clarity, efficiency, and measurable results.

Born in the Philippines and raised in New Zealand, Mark brings a grounded, multicultural perspective to business and life, placing family, faith, and wellbeing at the centre of his approach.

He specialises in scalable, ROI-focused systems, spanning SEO, paid media, AI automation, CRM workflows, analytics, and operational design, that reduce complexity and increase leverage, guided by integrity, simplicity, and long-term value creation.

Creativity has always been core to who Miguel is. From a young age he was drawn to drawing, art, and music, always creating something. He studied Travel and Tourism/Event Management, but most of what he does today comes from real-life experience, learning by doing and backing himself to try new things.

Miguel has always enjoyed sales and hustling, even as a kid selling his lunches and turning something out of nothing. That mindset led him into branding, creative strategy, and digital marketing, understanding people and helping businesses grow authentically.

At the core of Miguel’s life and work is a simple goal: to be a giver. Verses like Luke 6:38 and Proverbs 11:24 reflect how he lives, giving freely and trusting value comes back multiplied. He is a Jesus believer and follower, and his faith shapes how he treats people and does business.

Outside of work, Miguel trains with his kids in kickboxing and BJJ, hits the beach in summer, and snowboards in winter. He enjoys running, cooking, NFL (go the Bills), NRL (up the Wahs), and is currently getting into golf, still learning, still trash by his own admission.