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The Face Doctors, The Hair Clinic & Essential Mens

Three growing brands – The Face Doctors, The Hair Clinic and Essential Mens – were being run through separate agencies with no shared strategy and no one accountable for how it all fit together.
It started with a simple ask for an SEO strategy, and that conversation opened the door to something much bigger: pulling all three brands under one coordinated marketing department.

Problem being solved: growth that had outpaced the strategy behind it.

Client

The Face Doctors

Industry

Cosmetic Health Services

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See the before & after

Services Used

  • Virtual Marketing Department
  • SEO & AEO
  • Google Ads
  • Email Marketing
  • Customer Management System
  • On-Location Content Production
  • AI Systems (smart dashboard for the business)

The Results

3 brands

Under one team

~$5k / month

Saved in agency billing

1 partner

Replacing many

The website project

Before

  • Inconsistent Leads
  • No way to Track Leads
  • No Strategy
  • Putting a strain on the relationship

After

  • Fast load times
  • Focused on bringing in sales
  • Standing out from the rest
  • filled with information to help guide customers

The approach

01

Diagnose

We found three brands each running their own separate agency relationship, with no shared strategy and no visibility into where anything actually lived. Our advice: stop managing three agencies and start managing one plan.
ADVISORY

02

Position

One plan, not three. We positioned all three brands under a single coordinated strategy – search, paid media, email and CRM working together rather than running in isolation.
STRATEGIC MARKETING

03

Build

Through our Virtual Marketing Department, strategy became real systems: SEO and AEO built and managed across all three brands, Google Ads lifted and managed, an email marketing program launched, and a CRM built from nothing. We also go on-location once a month to record content, covering the social need without adding to the workload.
VIRTUAL MARKETING

04

Scale

Leads grew consistently, even through a period when the industry was struggling. We’ve since built an AIOS dashboard and continue developing the AI capability, so the system keeps getting smarter over time.
AI SOLUTIONS

FAQs

The questions that come up in almost every first conversation.

Why This Project Stands Out?

This tale of transformation with Principal Pools highlights our knack for turning digital dreams into impactful realities. Witness our creative journey and the ethos driving our success on the About Us page.

Our Strategy: How Did We Chart the Course?

Curiosity about our strategic prowess? Delve into our methodology and how we tailor unique paths to success for each client by visiting Our Method.

The Creative Process: What's Behind the Curtain?

Intrigued by our creative alchemy? Our Services page unveils the myriad ways we breathe life into brands, from captivating designs to storytelling that resonates.

Learning Curve: What Insights Did We Gain?

Every project sharpens our insights. For a deeper dive into the wisdom we’ve gathered and how it informs our approach, our Blog is ripe with reflections and learnings from our journey.

Measuring Success: What's Our Yardstick?

Wondering how we measure the ripples of our efforts? The Case Studies section illustrates our successes, showcasing the tangible impacts of our collaborative endeavors.

Keen to Transform Your Digital Game?

Feeling inspired to elevate your brand? Let’s plot your course to digital distinction. Begin your journey by connecting with us on our Contact Us page. Ready to make waves together?