Contact

Omarino

Discover how Omarino enhanced its coastal real estate offerings online, reaching luxury property investors globally with a tailored, user-friendly website.

Client

Principal Pools

Site

omarino.co.nz

View live site
See the before & after

Services Used

  • SEO
  • Website Redesign
  • Google Ads
  • Facebook Ads
  • Social Media

Objectives & goals

Modernize the Website

Omarino needed an updated, polished look that showcased the stunning coastal landscapes and exclusive property listings.

Improve User Experience

Streamline navigation and design to make exploring investment opportunities easy and enjoyable for high-end buyers.

Conversion Tracking

Implement advanced analytics to track visitor behavior, from site visits to inquiries, to optimize lead generation.

The website project

Before

  • Outdated Design
  • Complicated Navigation
  • Lacked Clear Property Listings
  • No Conversion Tracking

After

  • Fast load times
  • Focused on Driving Engagement
  • Effective Conversion Tracking
  • Optimized for Customer Inquiries and Bookings

The approach

01

The strategy

Omarino developed a comprehensive plan to elevate its website as the premier gateway for luxury real estate, focusing on international investors and exclusive features.

02

Development plan

The design showcased the stunning coastal properties with a streamlined layout, optimized for both desktop and mobile, enhancing user experience.

03

Test & review

Focused on performance, conversion tracking, and providing international buyers with all the information needed for a seamless property buying experience.

FAQs

The questions that come up in almost every first conversation.

What was the primary goal of the redesign?

The primary goal of the redesign was to create a modern, user-friendly website that effectively showcases Ora Ice Baths’ products while integrating advanced conversion tracking tools to measure the success of their marketing efforts.

What challenges did you face during development?

One of the main challenges was ensuring the website loaded quickly and functioned seamlessly on all devices, including desktops, tablets, and smartphones. We also had to balance aesthetic improvements with practical functionality.

How did you track conversions post-redesign?

We integrated advanced analytics tools, such as Google Analytics and custom tracking scripts, to monitor conversions in real-time. This allowed Ora Ice Baths to gain valuable insights into user behavior and the effectiveness of their marketing campaigns

What improvements were made to the site's navigation?

We simplified the layout and structure of the website, creating clear and intuitive navigation paths. This made it easier for users to find information quickly and improved overall user satisfaction

How did the new design impact user experience?

The new website design significantly improved user experience by providing a clean, modern interface with faster load times and responsive design. Users found it easier to navigate and engage with the content, leading to increased user satisfaction and engagement.

Why is conversion tracking important for Ora Ice Baths?

Conversion tracking is crucial because it allows Ora Ice Baths to measure the effectiveness of their website and marketing efforts. By understanding what drives conversions, they can make data-driven decisions to optimize their strategy and increase their return on investment.