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The Hangman

A ground-up redesign for a business built on precision installation — giving their site the same clarity and care they bring to hanging every piece.

Client

The Hangman

Site

thehangman.co.nz

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See the before & after

Services Used

  • Website Redesign
  • SEO
  • Google Ads
  • Facebook Ads
  • Social Media

Objectives & goals

Modernize the website

The Hangman needed a refreshed look that better represented their unique services and expertise in art installation.

Improve user experience

The old design had usability issues, making navigation confusing and the process of finding key services difficult for visitors.

Conversion tracking

The Hangman needed better insights into visitor behavior to optimize conversions.

The website project

Before

  • Outdated design
  • Unintuitive navigation
  • Slow load times
  • No conversion tracking

After

  • Fast load times
  • Focused on driving engagement
  • Effective conversion tracking
  • Optimized for customer inquiries and bookings

The approach

01

The strategy

MagCo developed a customized plan focusing on user experience, fast load times, SEO, and enhanced visual elements that aligned with The Hangman’s brand.

02

Development plan

Implemented modern web design and clear navigation paths, with a responsive layout suitable for mobile and desktop users.

03

Test & review

Tested across devices to ensure seamless operation, adding features to help customers book services and gain quick access to relevant content.

FAQs

The questions that come up in almost every first conversation.

What was the primary goal of the redesign?

The primary goal was to create a modern, user-friendly website that effectively showcases The Hangman's services while integrating advanced conversion tracking tools to measure the success of their marketing efforts.

What challenges did you face during development?

One of the main challenges was ensuring the website loaded quickly and functioned seamlessly on all devices, including desktops, tablets, and smartphones. We also had to balance aesthetic improvements with practical functionality.

How did you track conversions post-redesign?

We integrated advanced analytics tools, such as Google Analytics and custom tracking scripts, to monitor conversions in real time. This allowed The Hangman to gain valuable insights into user behavior and the effectiveness of their marketing campaigns.

What improvements were made to the site's navigation?

We simplified the layout and structure of the website, creating clear and intuitive navigation paths. This made it easier for users to find information quickly and improved overall user satisfaction.

How did the new design impact user experience?

The new website design significantly improved user experience by providing a clean, modern interface with faster load times and responsive design. Users found it easier to navigate and engage with the content, leading to increased satisfaction and engagement.

Why is conversion tracking important for The Hangman?

Conversion tracking is crucial because it allows The Hangman to measure the effectiveness of their website and marketing efforts. By understanding what drives conversions, they can make data-driven decisions to optimize their strategy and increase their return on investment.